Back Bar Friday

How We Built the "Petak" Bar Community Through Consistent Content and a Curated Event Schedule

Client: Bar Friday

Industry: Entertainment | Events

Period: 2016–2019

The Problem:

  • Need for even higher foot traffic
  • Need for a strong online presence


The Solution:

  • Creation of a weekly social media content plan
  • Shift in the brand’s tone toward a more playful, fun, and bold direction
  • Update of the website content, including the addition of a current calendar with all upcoming events
  • Creating an advertising campaign for each key event on the calendar


Results:

  • More sustainable growth
  • Increased customer loyalty
  • Higher traffic throughout the week
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