Back Museum of Humour and Satire

Client: Museum of Humor and Satire

Industry: Culture | Art | Events

Period: March 2025 – June 2025

The Problem:

• Only organic visitor traffic
• Low attendance at temporary exhibitions

The Solution:

• Developing an action plan for all upcoming events
• Segmenting potential target audiences (interests, lookalike, remarketing)
• Using video-first creatives in Meta Ads
• Running campaigns around the openings of special exhibitions

Results:

• FB Link Clicks: 5,200 (+673.7%)
• FB Page Visits: 25,200 (+110.9%)
• FB Follows: 625 (+202.9%)
• IG Views: 15,500 (+100%)
• IG Reach: 4,300 (+110.2%)
• IG Follows: 223

• Accounts Reached: 177,506
• Impressions: 847,644
• Page Engagement: 260,789
• Video Plays at 75%: 3,301
• CPC: €0.15
• CPM: €0.71