Back Sea Point Arapya

Client: Sea Point Arapya

Industry: HoReCa | Tourism

Period: May 2025 - September 2025

The problem:

• Weak engagement of the target audience
• Low recognition of USPs

Solution:

• Creation of a seasonal content plan for social media
• Renewal of the restaurant's visual brand identity
• Building new consumer audiences for retargeting
• Shooting promotional videos for increased recognition
• 24/7 engagement with the online community

Results (May 2025 - September 2025):

• FB Content Interactions: 1,700 (+105%)
• FB Link Clicks: 549 (+4.1K%)
• FB Visits: 7,000 (+65%)
• IG Reach: 52,700 (+2.8K%)
• IG Content Interactions: 3,500 (+100%)
• IG Visits: 1,500 (+74.4%)

• Meta Ad Spend: €447.94
• Accounts Reached: 90,073
• Impressions: 178,757
• CPC: €0.74
• CPM: €2.51
• CTR: 3.99%