Eclective team was asked to reaalize a full 360° promotional campaign for concert-show "UFO", held on the 20th of December in Hall 1 (National Palace of Culture).
We organized a mass campaign with around 600 00 people reached:
- TV, radio, online and print media coverage with Concert-show "UFO" National media coverage
- 50 media partnerships, which we realized more than 100 special P.R. publications - TV and Radio guest appearances, specialized concert's reviews and TV live streaming from the press-conference and from the night of the show.
- Video ad for TV and online rotation
- Sponsorship agreements
- Digital campaign in Facebook, Google and other partnership networks
- Outdoor ad campaign with posters, flyers, billboards and etc.
- Ad Campaign in Sofia Metro stations with billboards, flyers and video spot on Metro's stations screens
- Organization of the event - 3500 people audience.