Back Семеен Хотел „Китен Палас“

Family Hotel Kiten Palace: 50% more booking inquiries with precise targeting in Meta Ads with well-optimized creatives

Client: Family Hotel Kiten Palace

Industry: HoReCa | Tourism

Period: 6 Months, 2025

The Problem:

  • Low ROI from paid ads
  • Ineffective advertising creatives
  • Irrelevant target audiences
  • Creative fatigue

Solution:

  • Restructuring of the Meta Ads account
  • Creation of new and relevant audiences
  • Running new campaigns with new creatives
  • Constant monitoring and A/B testing of campaigns
  • Targeting users with a higher level of interest
  • Clear presentation of USPs and hotel advantages

Results (01 - 09.2025 vs 01 - 09.2024):

  • FB Views: 4,300,000
  • FB Content Interactions: 14,700 (+34.2%)
  • FB Link Clicks: 22,400 (+20%)
  • Impressions: 4,213,666 (+156.64%)
  • Page Engagement: 95,927 (+272%)
  • CPC: $2.59
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