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How Our PR and Media Strategy Generated Record Attendance at the CineLibri Festival

Client: CineLibri Festival

Industry: Culture | Film | Festival

Period: October 2019

The problem:

  • The festival had a loyal following, but needed stronger media positioning to attract a younger audience.

The solution:

  • We created a multi-part action plan: media publications, guest interviews, and media appearances. All of this was laid out in a detailed calendar.

Results:

  • Over 100 media publications
  • Over 50 media appearances
  • The highest attendance at the festival to date
  • Reached 500,000 people through TV, radio, digital, and print coverage