Client: CineLibri Festival
Industry: Culture | Film | Festival
Period: October 2019
The problem:
- The festival had a loyal following, but needed stronger media positioning to attract a younger audience.
The solution:
- We created a multi-part action plan: media publications, guest interviews, and media appearances. All of this was laid out in a detailed calendar.
Results:
- Over 100 media publications
- Over 50 media appearances
- The highest attendance at the festival to date
- Reached 500,000 people through TV, radio, digital, and print coverage