Back Ratio

Ratio: Engaging the youngest demographic groups on social media

Client: Ratio

Industry: Science | Education | Events

Period: Q1 - Q2, 2025

The problem:

  • No presence on TikTok
  • Weak audience engagement on Instagram
  • Not enough video content
  • No influencer marketing
  • No detailed content plan


The solution:

  • A coherent content plan for all social networks
  • Launch and development of a TikTok profile
  • A detailed video strategy for IG, FB, TikTok, and YouTube
  • Creation and management of 10 monthly Meta Ads campaigns
  • Collaborating with influencers and thought leaders


Results (Q1 - Q2, 2025):

  • FB Views: ~1 700 000 (+625,4% растеж)
  • IG Views: 336 300
  • TikTok Video Views: 35 000
  • Meta Accounts Reached: 122 791 (+102.00%)
  • Video Plays at 75%: 5 555 (+991%)
  • CPC: €0.22 (-10%)
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