In partnership with the financial institution SIS Credit, we executed the national "Flying Start" campaign, a strategic initiative designed to foster financial and business literacy among key demographics: social entrepreneurs, individuals with disabilities, and unemployed youth under 29.
Our agency managed the end-to-end delivery of this campaign, which included the development of a cohesive communication strategy, the cultivation of high-value media partnerships, and the management of all stakeholder relations.
We also provided full creative oversight, including visual identity design, content production, and event management.
The campaign successfully culminated in a major launch event featuring key industry speakers and a formal presentation of the company’s latest financial product.