Eclective tream was in charge of the P.R. campaign in Bulgaria for the World Haemophilia Day - 17th of April. In 2020 the campaign was held entirely online, regarding pandemic situation with Covid-19 in Bulgaria. The informational campaign with slogan - "Get involved!" was succesfullly realized with 150 000 people reached in Facebook and Instagram + around 50 000 people audience in the media campaign.
- Facebook event with 52 000 people reach
- Facbeook Ad campaign
- Instagram Ad campaign
- Influencers' campaign in Instagram
- Infographics' campaign in Facebook & Instagram with details about haemophilia and treatment
- Video campaign of influencers and people with haemophilia with the slogan "Get involved!" - with details about haemophilia and call to be supportive
- Medi campaign with p.r. publications, special interviews with medical professionals, mothers of patients and patients, online guest apperances in TV and Radio shows.
- Outdoor ad campaign - billboards and in the metro stations