Back Equal Dating App

Client: Equal Dating App

Industry: Technology | Product | Service

Period: 2024 – 2025

The problem:

• Lack of a formal GTM strategy to position the product
• Need for clear steps for phased scaling and a long-term development plan

The Solution:

• Development of a comprehensive GTM strategy, divided into phases
• Creation of an action plan for each phase of the strategy
• Definition of a KPI framework and selection of marketing channels and platforms
• Creating a detailed implementation plan aligned with the budget
• Creating a pipeline for the establishing of partnerships

Results:

• A fully developed GTM strategy to launch the product
• Strategic deliverables ready for pitching to investors and subsequent execution