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Antelope Audio: 15% fewer auto-cancelled orders | 10% more sales from email campaigns

Client: Antelope Audio

Industry: Pro Audio (hardware/software) | Online commerce

Period: Q1 - Q2, 2025

The problem:

  • Lack of key e-commerce email automations
  • Lack of synchronization between web and email content
  • Large number of lost or automatically canceled orders
  • Suboptimal onboarding communication
  • Additional workload for Sales and Support teams

The solution:

  • Migration to a more reliable email marketing platform (Klaviyo)
  • Building and updating email automation (abandoned cart, abandoned browse, auto-cancelled recovery, onboarding series)
  • Relevant audience segmentation
  • More closely targeted A/B tests and campaigns
  • Improved user journey at all levels (web, in-app, email)

Results (Q1 - Q2, 2025):

  • Auto-cancelled orders: -15%
  • Sales: +10% (after new automations)
  • Review rating: +5%
  • Improved and optimized inter-team communication.
  • Increased customer trust in the brand.
  • Smoother and more efficient funnel.
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