Back Velo Tour "Together"

Launched in 2017, the "Velo Tour Together" initiative is our flagship social campaign dedicated to supporting individuals living with haemophilia.

As the primary strategic partners, we oversee the end-to-end planning and execution of nationwide advocacy campaigns aimed at dismantling discrimination and addressing the social inequalities faced by the haemophilia community.

Our strategy leverages a robust multi-stakeholder model, connecting state institutions, NGOs, corporate partners, media outlets, and high-profile influencers to amplify our message.

Now in its third consecutive year, the initiative combines a comprehensive digital strategy—encompassing multimedia, video, and social content—with large-scale event logistics across Bulgaria’s four largest cities to foster tangible community change.