Back Sofia Marathon

Client: Wizz Air Sofia Marathon

Industry: Sports | Events

Period: 2024 (Jun-Nov); 2025

The problem:

• No presence on Instagram and TikTok
• No organic or paid content on Facebook
• Low popularity among Millennials and Gen-Z
• Unmet capacity of participants

The solution:

• Launch and growth of a TikTok profile
• Launch and growth of an Instagram profile with 120 original posts
• Creation of 10 promotional videos and 50 Meta Ads campaigns
• Utlization of Google Ads to attract an international audience
• Development of a new website - the main hub for the event
• Collaboration with sports influencers
• Arrangement of 5 music stages along the route
• Organization of a large-scale PR campaign

Results (2025):

• FB Link Clicks: 41 100 (+287.7% растеж)
• FB Follows: 2300 (+92.2% растеж)
• IG Visits: 39 600 (+95.1% растеж)

• CPM: $1.56 (-24.20%)
• CPC: $0.17 (- 24.59%)
• CPA: $0.22 (-70%