Back Giro d'Italia - Grande Partenza Bulgaria

Giro d'Italia - Grande Partenza Bulgaria 527+ million potential reach | 3,971 media mentions | 1,000,000 live spectators in Bulgaria

Client: Giro d'Italia - Grande Partenza Bulgaria

Sector: Sport | Events | PR

Period: March-May 2026

The Challenge:

• A large-scale international event with a short PR preparation window

• Need for coordination across multiple stakeholders: two ministries, five municipalities, Italian organizers, agencies and local teams

• Need for a unified communication vision and messaging at a national level

• Limited international recognition of Bulgaria as a sports tourism destination

The Solution:

• A comprehensive media and PR campaign at national and international level with Bulgarian and foreign media

• Social media content concept for the Ministry of Youth and Sports, the Ministry of Tourism (Visit Bulgaria & Visit Sofia) and the five host municipalities

• Organization of a four-day media trip with international journalists from Corriere della Sera, MARCA, La Gazzetta dello Sport, Eurosport and others

• Real-time coordination with the Italian organizers, agencies and subcontractors to ensure a unified vision and messaging

Results:

• Interviews: 110+ organized by Eclective

• Articles in Bulgarian media: 2,751

• International mentions: 1,221 in 51 countries

• International articles (May 6-10): 1,220+ (with a combined reach exceeding 2 billion people/month)

• Media outlets with PR materials from Eclective: 80 (42 Bulgarian, 38 international) - 162 articles, 527+ million combined audience

• Combined readership: 3.2 billion

• Social media publications: 24,138 for Giro d'Italia / 7,717 mentioning Bulgaria

• Potential reach: 200.4M / 60.2M

• Engagement: 122.9M / 48.2M

• Views: 116.8M / 46.0M

• Live audience in Bulgaria: 1,000,000

• Spectators in Sofia: 250,000

• Events: 114 across 5 cities